![Sports Lab - Feature image](https://cdn.sanity.io/images/bra9n7be/production/97a5db4de8659341fa9f7b0f8ac991aa82221bcf-2560x1280.jpg?rect=142,0,2276,1280&w=1600&h=900&fit=max&auto=format)
Nike
Sports Lab
Phygital / Interactive / JavaScript
With the Olympics fast approaching Nike wanted to gain interest in China for the event and for their unlimited campaign. I was tasked with developing an experience where people could test their physical fitness in a location in Shanghai. The experience was made up of 5 different parts each with their own different equipment and each with their own different apis we plugin into a central web app. We also had the users scan their Nike ID when entering the experience. When they finished they received a unique WeChat link with a data visualisation of all their results from the experience.
This was a really challenging build of which I led a team. Challenges included not knowing what the equipment was until a few weeks to go, Location and time, the Great FireWall of China and using archaic technology such as ie9.
It was a huge success.
![Sports Lab - image](https://cdn.sanity.io/images/bra9n7be/production/5bfc459487630a9ab0fbe7bdd859dfeae8417986-2560x1280.webp?rect=142,0,2276,1280&w=800&h=450&fit=max&auto=format)
![Sports Lab - image](https://cdn.sanity.io/images/bra9n7be/production/eeda60f488acdee97935e13cb8f1f8c7bcde75c2-2560x1280.webp?rect=142,0,2276,1280&w=800&h=450&fit=max&auto=format)
![Sports Lab - image](https://cdn.sanity.io/images/bra9n7be/production/e3bdc3c72dcd0404cc2f21fd7dc2711bdc27ebe3-1440x720.jpg?rect=80,0,1280,720&w=800&h=450&fit=max&auto=format)
![Sports Lab - image](https://cdn.sanity.io/images/bra9n7be/production/5b04a2ab61ab4409904254294a954c0cd24f1cfb-2560x1280.jpg?rect=142,0,2276,1280&w=800&h=450&fit=max&auto=format)
![Sports Lab - image](https://cdn.sanity.io/images/bra9n7be/production/b60c36b7a34f930f762cd2a0cc9a8e2a14fd6840-1450x720.jpg?rect=85,0,1280,720&w=800&h=450&fit=max&auto=format)
![Sports Lab - image](https://cdn.sanity.io/images/bra9n7be/production/a5df8db504fe2c9a80b03f99bb50f32688138cbd-1440x720.jpg?rect=80,0,1280,720&w=800&h=450&fit=max&auto=format)
![Sports Lab - image](https://cdn.sanity.io/images/bra9n7be/production/2c014a4611cd454dcf1f88be379031a12dad8c6b-1440x720.jpg?rect=80,0,1280,720&w=800&h=450&fit=max&auto=format)
![Sports Lab - image](https://cdn.sanity.io/images/bra9n7be/production/b6c9d10f05e4dda49b40eb6b03c161413da06781-2560x1280.jpg?rect=142,0,2276,1280&w=800&h=450&fit=max&auto=format)
Credits / For: Rosie Lee Creative
Design: Rosie Lee Creative
Development: MUD